Does your digital marketing agency have a vision? What about a mission statement? You need both and here’s why!
Put simply, your mission statement focuses on today and what you’re doing to achieve the promises made. Your agency’s vision, however, focuses on tomorrow and the company’s goal.
While these are two very different concepts, the line often gets blurred, with the two are combined. You must have a clear and concise digital marketing agency vision and mission statement to ensure you clearly define your agency, its goals, what it does, and what you hope to provide now, and in the future, you have to define these crucial concepts.
Getting Started: Basic
Examples of Vision and Mission Statements
Just knowing what a vision and mission statement is, might now be enough. You probably want to know why it matters and how to create your own, too. Don’t worry, that’s all covered here.
First, though, here is a basic example of a vision and mission statement:
Basic Vision Statements
“Our vision is to create a business world full of prosperity, meaning, and connection for all.”
“Delivering measurable results to clients, employees, and vendors.”
“Provide the best customer results possible and deliver the WOW factor through our services.”
“Our mission is to be the experts in marketing and sales alignment and the masters of the message.”
“Our team works to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling marketing messages that deliver results.”
As you can see, these aren’t specific,
but they get to the key aspect and tell you what a company is all about.
Why Digital Marketing Agency Vision and Mission Statements Matter
The digital marketing agency vision and mission statement serve as a map and compass to fulfill your company’s potential. When writing these for your company, you need to consider what your greatest goal is.
For example, what are your goals:
- Increase ROI
- Remain relevant
- Increase profits
- Lead with purpose
- Make a difference
- Improve your differentiation
- Improve organizational culture and
If you create your vision and mission statements with care, they will resonate with your audience.
When you create these with the right intention, your mission statements and vision content will help align your agency’s efforts, focus on your strengths, and help you achieve your goals. Don’t ever forget – words have power.
The words you use don’t just restate how big you want the company to be and what you do, but they answer the deeper question of “what do we stand for” and “why do we care?”
Choosing the right words is going to send a positive ripple through your entire organization at every level. Your vision and mission are at the very core of your values and the foundation of your company’s culture.
Diving Deep into the
Details of a Vision and Mission Statement
The vision statement and mission statement were briefly defined above. However, there is more to both of these.
The Inner Workings of
Your Vision Statement
Your vision statement needs to be compelling, exciting, and big. It should almost be a crazy dream of your future that’s based on what you are doing right now. The goal is to make the statement overflow with all the possibilities.
This is where you should follow the idea of “begin with the end in mind.” It is the DNA and heart of any organization. The vision should be so massive that it almost feels impossible. The vision you create should make people dream.
The Inner Workings of
Your Mission Statement
When you have a well-crafted mission statement, it will answer who benefits from your services, what exactly you do, and how you go about doing it. Based on your organization’s structure, your mission statement can be broken into various divisions.
The purpose is to help you remain focused on the things you do today that will help you achieve the goals you have set for tomorrow.
The mission statement you create should
also help to define the transformation you offer your customers. It should
never be focused just on money and profits.
A simple way to remember the difference
in a vision and mission statement is:
- Vision = Someday
- Mission = Every Day
When you keep this in mind, you can
begin to write content that follows this outline.
Features of an
Effective Vision Statement for a Digital Marketing Agency
When creating a vision statement for your digital marketing agency, there are certain features it should have. These features include:
- Show what value is offered
- Benefits regarding profitability and efficiencies
- Create a link between the vision and future goals
- Be something memorable and simple
- Be inspirational
A good example of a quality vision statement is from Google, which states,
“Google’s aim is to organize the world’s information and make it universally accessible and useful.”
That pretty much sums up what Google does and wants to do.
More Inspiring Vision
While these aren’t for digital marketing agencies, they can give you an idea of the direction you should go when creating your vision statement.
Creative Commons has the vision statement of,
“Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.”
When Microsoft was founded, the vision statement of the company was,
“A computer on every desk and in every home.”
More Inspiring Mission
Some inspiring mission statements to
learn from are found here.
InvisionApp’s mission statement reads,
“Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.”
Another example is from Workday, and reads,
“To put people at the center of enterprise software.”
Examples of a Marketing Agency Vision and Mission Statement
Below we’ve listed short but inspiring examples of vision and mission statements from a selection of digital agencies!
Creative Agency Vision and Mission Statements
US-based full service creative and digital agency the Charles specialized in content creation, technology, strategic campaigns, and digital marketing.
Their Vision statement is ‘’To honor and to inspire.’’
Their mission statement is: ‘’to combine the business of commerce with creativity, intelligence with what’s relevant, and big-picture thinking with detailed execution.’’
Crowd is an independent, international creative marketing agency that specializes in developing and executing promotions for sustainable products and services.
Their mission statement is ‘’to help deliver the message of sustainability.’’
US-based creative digital agency Isadora offers services including web design, UX design, product design, eCommerce, and so much more.
Their mission statement is to ‘’bring the big picture into focus while making sure every detail is just right.’’
Design Agency Vision and Mission Statement
A few examples of design agency vision and mission statements:
Massive Media is experienced branding and design agency based in Canada and creates brand experiences and digital products that tell stories.
Their Vision statement is: ”to formulate strategies that define the brands of our partners, pushing the boundaries of human experience in a digital-first world.’’
Their mission statement is ‘’to create category-defining brands and digital experiences that make an impact, shape culture, and connect people.’’
As an innovation-led design marketing agency mission of DIJGTAL is more humanist;
“Our culture and collective mindset is the kind that embraces authenticity, demonstrates confidence, and crafts thought-provoking outcomes.
For us, humans always come first.”
The vision statement for Flightpath, one of the top digital marketing agencies in the U.S. is short and straightforward, and really gets the point across,
“Creating business value through emotional currency.”
The company’s mission statement is equally compelling –
‘’We covet meaningful, sustainable solutions.’’
As you can see, you don’t have to do “too much.” The goal is to create something that shows who you are and what you care about.
Full-service Digital Marketing Agency Vision and Mission Statements
Hallam, a digital marketing company based in the UK, helps businesses increase their revenue by using comprehensive digital marketing that is guided by strategy and a long-term vision.
Their vision statement is as the following:
‘’Our vision is a future where success has a digital pulse – and we’re paving the way.’’
Here is a short but inspiring example mission statement from Luminary.
“To make digital bright and the human experience brighter.”
Offering SEO, Social Media, PR, Paid Media, CRO, Email Marketing and more, Ignite Visibility is a leading digital marketing agency based in the US.
Their vision: ‘’Innovation, Integrity, Commitment/ Dedication.’’
Their mission statement is “to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community.“
How to Write the Digital Marketing Agency Vision and Mission Statements
If you are trying to create an effective and compelling digital marketing agency vision and mission statement, the tips here will help.
The Vision Statement
When it is time to write your vision statement, there are a few tips you can use to help with this process. First of all, review what a vision statement is (explained above).
The next step is to review your strategic plan. You’ll find everything you need for your vision statement here. Some things to review in your strategic plan include your elevator pitch, your business goals and values, and your strengths and opportunities.
When creating your vision statement,
it’s often helpful to use a vision board, too. This will expand on the things
that your vision statement will include.
When you begin to write the statement,
use short sentences and words and to keep it engaging. The shorter, the
better. Use concrete language and try to inspire customers and employees.
Once you have a vision statement, get
feedback and be willing to regularly revise and change as your business
achieves new goals and sets new ones.
The Mission Statement
Your mission statement needs to include a few short sentences or paragraphs that outline what your business is doing to achieve what the vision statement says. Before writing your mission statement, fully understand your vision statement.
When creating your mission statement,
think about what you have to do to make your vision happen. Consider this
example of a vision statement:
We provide proven and effective marketing services to ensure your company remains competitive now and in the future.
Use this to create a mission statement
Our team works with businesses to help them achieve their marketing goals. Besides providing innovative services and using proven methods, we give your customers that “aha, I’ve found it” feeling when they come across the marketing channels, we have helped you with.
Your mission statement doesn’t have to cover everything you do. But it should give a basic overview and give readers a glimpse of what goes on behind the scenes.
Vision and Mission
Statements: They’re Too Important to Ignore
It should be clear by now that digital marketing agency vision and mission statements are something you need to create. These will provide your clients and potential clients with a glimpse behind the scenes and give them an opportunity to see the foundation or core of your agency.
If you are ready to create your own statements, be sure to consider the information here. You can also discover other mission and vision statement examples from successful digital marketing agencies and get inspired for your own content!