Evident that the future of digital advertising is here and… it’s riding the AI wave!
It’s no secret that AI is quickly becoming the go-to technology for predicting the future, particularly in the marketing world. Many experts agree that AI is the next big thing in this space.
Imagine a world where your marketing strategies aren’t just a shot in the dark but are hyper-precise rockets aimed right at your audience’s heart. In other words, it’s like giving your marketing campaign a pair of vision glasses, enabling it to catch customers’ requirements, wishes, and behaviors like never before.
Let’s wear our vision glasses and see what an AI marketing strategy brings to the digital marketing & agency ecosystem (for now.)
What Is An AI Marketing Strategy (And What Is Not?)
According to The Global Artificial Intelligence Market Analysis, ai marketing is a “cool” field that is forecasted to skyrocket to a staggering $108 billion by the year 2028.
When we deep dive into the term, we can see that ai in digital marketing refers to integrating artificial intelligence technologies into your marketing approach – even into the decision-making process.
When considering one size does NOT fit all in today’s world, taking advantage of AI is like holding a magic wand in hand since it empowers businesses to tailor their messages, products, and services to individual users. By analyzing data from various touchpoints (like social media, email, and web browsing), generative AI and mixed technologies craft a 360-degree view of the customer, ensuring every interaction feels personal and relevant.
AI, the greatest power of modern times, gives the traditional marketing playbook a futuristic upgrade by analyzing patterns, forecasting trends, and providing marketers and any size of agency a heads-up. With its abilities, artificial intelligence paves the way to ride the crest of the wave, always staying one step ahead.
AI-Powered Projects Made Wave & Agencies Behind It
And the brands knowing how to benefit from that great technology have already set the heather alight. Here are some of the top ai-generated campaigns from famous brands:
“A.I. Ketchup” – Rethink
Heinz, for instance, teamed up with well-known creative agency Rethink and created the first-ever ad campaign with entirely AI-generated visuals.
The company tapped into an AI image generator for their ads, using prompts like “ketchup in space.” Even without brand specifics, the AI generated Heinz-like images. Soon, the online crowd joined in with their prompts and showed how strongly they associate Heinz with ketchup.
sephoravirtualartist.com – AKQA
Another example comes from the world-wide known cosmetic company Sephora: In addition to using AI to personalize its marketing campaigns by sending targeted emails to customers based on their purchase history and interests, the company also offers a try-on experience to its customers via AI-powered virtual makeover tool on their official website.
For that tool, Sephora partnered with AKQA, a global digital agency creating innovative and user-centric experiences.
“Taste the Feeling” – Ogilvy
The next agency that created more interactive experiences through AI marketing efforts is Ogilvy!
The agency created an AI-powered set of ads named “Taste the Feeling” ads for Coca-Cola. Through that project, each viewer saw personalized videos generated by artificial intelligence.
Actually, that was not the only time when Coca-Cola said “hi” to AI marketing; the brand has been currently using AI to power its chatbot which can answer tons of questions each day about the company’s products and services.
“Nike Hyper-Accurate App” – Wieden+Kennedy
Wieden+Kennedy, a well-known global advertising agency that has worked with Nike for many years, launched a highly personalized shopping experience for its customers – Nike Hyper-Accurate App.
The Nike Hyper-Accurate App operates a range of sensors to monitor a runner’s speed, distance, and stride pattern. It then offers instant feedback on the runner’s progress. Additionally, the app leverages AI to forecast the runner’s pacing and total distance, helping them align with their objectives.
Digital Marketing Strategies for Data Automation AI & Analytics
In this whirlwind of progress, no doubt, AI is here to make sure your data doesn’t feel left out at the tech party!
In other (and more formal) words, AI is revolutionizing the landscape of data automation and analytics, presenting a myriad of transformative options.
One of its most promising contributions is to the field of data preparation; so much so that, AI simplifies this often time-consuming and complex process by automating data cleaning, formatting, and integration tasks. – That automation not only frees the mundane aspects of data preparation but also empowers analysts to funnel their efforts into deriving more in-depth & valuable insights and assembling more informed suggestions.
Furthermore, ai’s capability to autonomously analyze extensive datasets scoops patterns and trends that might dodge human observation, paving the way for better business decisions, enhanced efficiency, and the discovery of novel opportunities. More impressively, we all know that AI boosts automating complex decision-making processes in fields such as fraud detection, customer segmentation, and more!
In the realm of marketing, ai already stands as a critical tool, marrying data with intuition. The updates ai brings to the table are not just about collecting information anymore; it’s about understanding it, anticipating market shifts, and delivering personalized and unique experiences.
As the digital age advances, those integrating AI into their marketing strategies will be leading the narrative, ensuring their brand doesn’t just survive but thrives in an increasingly competitive marketplace. So, as we embrace this AI-driven future, remember it’s not about who has the most data, but who understands it best.
How to Design An AI Marketing Strategy?
Now we all are on the same page – AI marketing strategies are rocking the world. And, the bold question arises: How to create an effective ai marketing strategy?
The first step is the same as the process of building a traditional marketing strategy; collecting data and creating a buyer persona. Let’s jump into the exciting step: Choosing the right AI algorithms.
The right algorithm for you will depend on your specific marketing needs, objectives, and the data collected. Some popular AI algorithms for marketing include natural language processing (NLP) for analyzing written data, machine learning (ML) for making predictions, and robotic process automation (RPA) for automating repetitive marketing tasks.
After selecting the appropriate ai algorithms, it’s essential to train them using your data. This involves feeding the data to the algorithms, allowing them to learn and adapt. Depending on the volume of your data and the intricacy of the algorithms, the training phase might take a while.
Once trained, it’s time to roll the AI algorithms into production. This means they’re ready to dive into your data, analyze it, and make predictions. They can also be harnessed to streamline your marketing endeavors.
Always keep an eye on your AI’s performance, tweaking and refining as necessary. This means closely watching the outcomes of your marketing campaigns and adjusting the algorithms to ensure optimal results.
What about the Benefits of Working With an AI Marketing Agency?
For those who perceive ai marketing agencies as mere & simple assistants, here is a piece of good news: They provide a veritable treasure trove of profound insights, abundant resources, and unparalleled expertise! In other words, they act as a group of new-age architects for your brand by guiding you to fathom your target audience and devising innovative strategies with the precision of a master craftsman.
When considering that standardized marketing blueprints are waning, AI marketing agencies offer a new way starting from thorough market research to deftly executed public relations maneuvers. By taking advantage of the formidable power of artificial intelligence, these “new sidekicks” stand poised to revolutionize your marketing endeavors. And yes, in addition to identifying your target audience; you’re peering into their psyche, comprehending motivations, deciphering behaviors, and unraveling preferences.
For those who still think these agencies are not revolutionary, another bold fact: By partnering with AI marketing agencies, you’re liberating your workforce from mundane, time-consuming tasks. No need to mention real-time monitoring, maintaining updated customer databases, and creating custom product ads…