An either-or between creativity and data won’t work for any brand to stand out today. It needs both.
Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is a must. 61.4% of marketers have already used AI in their marketing activities, which is no surprise, as AI-backed ads will only occupy more space in the coming days.
Is it a boon or a bane for marketers? That remains a topic for another article. Here, we dive into innovative AI ad campaigns and try to understand what makes them unique. However, if you’re already thinking of the hows, hold the thought for now, as it’s more important to first be clear on what AI-generated advertising is.
What Is AI-Generated Advertising?
As the name suggests, AI-generated advertising is a new trend in the ad segment that leverages AI to create campaigns or video advertisements on text prompts. While the concept of AI in digital marketing is not new, creating campaigns using AI tools is fresh, and many brands are hopping on the bandwagon, observing the innovative results it gives.
From writing ad copies that sell to producing music to generating designs that sell, AI helps brands keep up with the innovativeness that the ad industry demands. So is this the future of advertising? Well, it may not solely be the future of advertising, but it certainly sets its foot for the long haul!
Now that we know the role of AI in advertising, let’s look at its benefits.
Benefits of AI in Advertisement
If you opt to go to AI marketing agencies for your campaign planning, they’ll be able to tell you better about the benefits of AI advertising. However, a few common benefits, as stated below, will help you understand AI’s role better in advertising.
- Targets ads effectively
The term “Big Data” springs to mind when we consider targeting or enhancing the consumer journey. With AI, brands can easily track and analyze large volumes of consumer data and predict their next move, making purchasing easier.
- Enhances customer satisfaction
Since AI helps collect customer data, it enables companies to provide them with personalized services and products. Thus, AI-backed advertising is excellent for customers who purchase when they feel brands consider their preferences.
- Increases multichannel engagement
By implementing several AI bots on multiple platforms, you not only widen your consumer reach but also keep them engaged. Some bots talk to users in such a manner that they can’t even differentiate whether it’s a bot or a human.
Examples of AI-Generated Advertising Campaigns
While AI and advertising are two different concepts, they complement each other well if brands use them correctly. To understand better, we’ll look at a few AI advertising examples from known brands.
World Wide Fund for Nature’s Annual #WORLDWITHOUTNATURE campaign
AI helps majorly with the data. However, this sentence doesn’t entirely hold true. AI also allows brands to convey a strong message if they merge a global need with AI’s power, which is what WWF did. The AI/CC Creative Community collaborated with Brave Bison, a social and digital media company, to coincide with their annual #WorldWithoutNature campaign, which asks companies to remove wildlife from their branding.
Diverse creators within the CC Creative Community were encouraged to use AI tools to imagine what the world would look like without wildlife.
Through the campaign, WWF highlights the rampant loss of biodiversity in the world and encourages people to protect and appreciate the environment.
What Makes This Campaign a Huge Success?
Looking at these images displaying desolate landscapes and people wearing masks fills you with a sense of guilt and spikes fear at the same time–compelling you to care for our planet or at least start to think of ways to do so. Many well-known brands participated in this movement, including FoodPanda, Earth Hour, and many more, fueling the virality.
So using AI to convey the significance of sustainability by making them think of a major negative consequence goes a long way in creating brand awareness while also making users aware of a larger picture.
Heinz Leverages Generative AI Advertising
Heinz cleverly tapped into the AI art generator with a single question: “What does AI think ketchup looks like?” and the tool’s fun image responses made this campaign more than what it was supposed to be!
The brand fed the DALLE-2 tool prompts such as “ketchup in outer space” and many more and posted the answers on their socials. Moreover, they asked the audience to share their own AI-generated ketchup images within a social post, resulting in the virality of the campaign.
Our curation of advertising companies can help you come up with fun and quirky campaigns for your brand:
What Makes This Campaign One of a Kind?
Well, first of all, it’s fun. If your brand falls under FMCG, retail, or fashion, you can leverage the power of generative AI to make your campaigns fun, for real. These industries offer a wide scope for imagination.
So you can go for all the what ifs and encourage customers to share their own versions to make the campaign a hit.
Nike’s ‘By You’ Campaign
How cool would it be to make your own Nike shoes? Even the thought makes you all jittery, right? Well, that’s the power of AI in advertising!
Nike’s ‘By You’ campaign uses AI-powered personalization to enable customers to design shoes. Choosing the color fill for the design elements gives them total freedom to make their shoes. Users can click on Customize on Nike’s page and start creating the shoes they like! They can do so either online or in-store. All they need to do is choose a standard model and customize it.
What Makes This Campaign Unique?
This campaign allows users to design their shoes, making them feel cared for. Moreover, it drove considerable sales and consumer insights by diving into what makes a consumer tick and modifying future releases as per customer preferences.
Remember, it’s about using AI to benefit your brand, not replacing humans. Leverage it to make informed, data-driven, and timely marketing calls, and your brand will thrive. Ensure it doesn’t create an information overload for your consumers and manipulate their belief systems and ideologies, and you’re good to go!